Suuup - DISCLAIMER!!
BM Group: We have decided that we are only going to produce the following images and they will/can be used across all mediums. This is to help bring the campaign together and more in sync (most campaigns only use 2 - 3 types each focusing on the same theme, not 10 images to cover each demographic (we have reduced your sub demo's of (working parents, working in city, singles, teens and simplified it to Seniors (slightly more PC than pensioners), Youth and Families).
Tech Trends: We have come up with the concepts, however we think we may need to shoot some of them differently to apply to each medium (ie a poster is a different size to a web banner) would you please be able to help us out by suggesting ways in which we can produce the same images to fit each of the mediums. We are pretty positive that this can be achieved. - Or link if you have already written abot it just to keep it in place.
:-D
Seniors (Traditional)
IMAGE: Back of an old person sitting on a deck chair on the beach or picnic chair at hinterland with freaking sweet lighting (ie warm/sunsetty/afternoon). The view that the people are looking at will be the beach/bushland.
MOOD: calm/relaxing
PROMOTING: Hinterland/Beach
LOGO: wouldn't you be sitting here/relaxing here/checking out this sweet ass view (needs tweaking hah) - BM GROUP PLEASE RESPOND
Seniors (Active)
IMAGE: A senior couple each lying on a surfboard in shallow water (attending a surfing/board rider lesson instructor is looking on enthusiastically, guiding them). Both of them looking at each other lovingly with huge smiles on their faces.
PROMOTING: beach/activities for more active seniors
LOGO: COME AND FALL IN LOVE ALL OVER AGAIN...THE GOLD COAST!
For posters, this could be placed on the back of chairs in buses, trains etc.
_____
Youth
IMAGE: Combine two images into one medium - imagine those hologram type images where the angles you view it changes the image..
Image One (watersports): back of guy one hand on jetski/wakeboard and other arm up in the air
Image Two (nightlife): same guy/posE but change background to a club/bar scene
Image One (watersports): Girl on a board in a barrell/tube with hand out touching wave changing to dancing/spinning around a club wih arm out. **BEN FROM TECH TRENDS, WOULD APPRECIATE A COMMENT ON HOW BEST/IF POSSIBLE TO DO THESE IMAGES)
MOOD: fun, bright, energetic
PROMOTING: Watersports/Nightlife
LOGO: BM GROUP PLEASE RESPOND WITH A SUITABLE TEXT/SLOGAN FOR THIS IMAGE(S)
_____
Families (TECH TRENDS - please comment on this image in relation to water proof equipment etc)
IMAGE: family (2 parents/one child) on the beach parents swinging child between them, (we have added the feature of the family pet (in this case a dog) to appeal to a broader family sensibility). (early morning lighting, (flash as fill **tech group comments?)) - image taken from dog's eye level (candid feel) running towards family so we see the family's happy faces. Dog will be coming out of ocean shaking water off (image can show water splaying everywhere). Natural background (excluding buildings)
MOOD: playful, bright, fun
PROMOTING: family daytime activities
LOGO: BM GROUP PLEASE MAKE SUGGESTIONS
-
Frances, Michael, Mel Watt, Liz, Richard, Renee
:-D
Thursday, June 4, 2009
GOLD COAST ADVERT PROPOSALS
With reference to Mel's previous post and S-M clarification, please consider the following:
MEDIUM MARKET LOCATION
BILLBOARD Family/single/pensioners 2@NSW/QLD 110km zone
1@Brisbane CBD 80km zone
4 capital cities 60km
110km: Large format images with very little text incorporating some directional information ie "250km to a new backyard..."
80km: Combination of imagery with some text incorporating information about Gold Coast aiming at those who are locals or visiting tourists ie "Gold Coast A New Perspective..."
60km: Imagery+text to appeal to those in vehicles who have time to 'think' about the Gold Coast ie"Jim Brown 46yrs, Eagle Heights walking through his favourite tourist attraction..."
BUILDING WRAPS Singles/family Melbourne CBD 10 stories
Melbourne in itself has inconsistent weather which mainly includes extreme colds and heat. Imagery could focus on sunshine, water, blue skys etc to aim for the emotional side of a holiday and consistent weather. adpHence Wraps as outlined by Technology group would look impressive with this coloured imagery ie "Perfection is only the beginning..."
Could Imaging colleagues please comment on other mediums including Posters and Multimedia.
KylieB
MEDIUM MARKET LOCATION
BILLBOARD Family/single/pensioners 2@NSW/QLD 110km zone
1@Brisbane CBD 80km zone
4 capital cities 60km
110km: Large format images with very little text incorporating some directional information ie "250km to a new backyard..."
80km: Combination of imagery with some text incorporating information about Gold Coast aiming at those who are locals or visiting tourists ie "Gold Coast A New Perspective..."
60km: Imagery+text to appeal to those in vehicles who have time to 'think' about the Gold Coast ie"Jim Brown 46yrs, Eagle Heights walking through his favourite tourist attraction..."
BUILDING WRAPS Singles/family Melbourne CBD 10 stories
Melbourne in itself has inconsistent weather which mainly includes extreme colds and heat. Imagery could focus on sunshine, water, blue skys etc to aim for the emotional side of a holiday and consistent weather. adpHence Wraps as outlined by Technology group would look impressive with this coloured imagery ie "Perfection is only the beginning..."
Could Imaging colleagues please comment on other mediums including Posters and Multimedia.
KylieB
Thursday, May 28, 2009
GROUP DISCUSSION/TEAM BRAINSTORMING
We intially discussed the mediums we would use to promote our images although B&M are yet to confirm exactly locations and particular advertising mediums. Our thoughts included:
1. Billboards (also incorporting 3d/interactive billboards)
2. Family/kids magazines or brochures
3. E-toll environments
4. Internet/tv
5. Buildings/bus shelters
Without knowing exactly our demographics or market, we discussed the following concepts:
1. Images which could be seen on billboards focusing on the locals of the Gold Coast and selling their environments to interstate tourists. Images of a real local stating their name, age, suburb etc for example their image with the background of the Hinterland with text stating "this is my backyard, why dont you come and see it?.... Refer previous post for further
2. Projector image, large format which would be located in a busy mall environment. People walking towards a large projector where the see themselves walking into a Gold Coast environment such as a beach or bush. Emotions evoked by the feeling of really being there
3. Posters etc where the image is taken from inside a vehicle where people are looking ahead through the car and you can see other vehicles outside but the images of the rear mirror and side mirrors show gold coast environments
4. 3d interactive images where you virtually walk through the image but in a more closed environment such as a conference etc
5. In reference to cheeky billboards, you could use directional images that state 'come this way' with an image of a person close up with their arm pointing behind them towards the gold coast beach or hinterland.
6. Monochrome and colour image side by side as per previous blog 'Happiness in the backyard'.
On confirmation of demographics and marketing locations we will clarify our concepts further to match appropiately.
Cheerio for now
1. Billboards (also incorporting 3d/interactive billboards)
2. Family/kids magazines or brochures
3. E-toll environments
4. Internet/tv
5. Buildings/bus shelters
Without knowing exactly our demographics or market, we discussed the following concepts:
1. Images which could be seen on billboards focusing on the locals of the Gold Coast and selling their environments to interstate tourists. Images of a real local stating their name, age, suburb etc for example their image with the background of the Hinterland with text stating "this is my backyard, why dont you come and see it?.... Refer previous post for further
2. Projector image, large format which would be located in a busy mall environment. People walking towards a large projector where the see themselves walking into a Gold Coast environment such as a beach or bush. Emotions evoked by the feeling of really being there
3. Posters etc where the image is taken from inside a vehicle where people are looking ahead through the car and you can see other vehicles outside but the images of the rear mirror and side mirrors show gold coast environments
4. 3d interactive images where you virtually walk through the image but in a more closed environment such as a conference etc
5. In reference to cheeky billboards, you could use directional images that state 'come this way' with an image of a person close up with their arm pointing behind them towards the gold coast beach or hinterland.
6. Monochrome and colour image side by side as per previous blog 'Happiness in the backyard'.
On confirmation of demographics and marketing locations we will clarify our concepts further to match appropiately.
Cheerio for now
Re: Creative Ads by Mel
this reminds me of that billboard for cascade beer "back to nature" (advertising carbon offset production) that has all the potplants and stuff coming out of it.
CLICK HERE TO SEE BILLBOARD
could do similar, we take a photo of an awesome landscape (because obviously all out photos are awesome) then we could tie beach balls and palm trees and more native ones for the hinterlands (maybe image of people walking along a bush walk trail and someone reaching out to touch a tree (and we place the actual tree there).
fran.
CLICK HERE TO SEE BILLBOARD
could do similar, we take a photo of an awesome landscape (because obviously all out photos are awesome) then we could tie beach balls and palm trees and more native ones for the hinterlands (maybe image of people walking along a bush walk trail and someone reaching out to touch a tree (and we place the actual tree there).
fran.
Trends / Ideas
Advertisements today are under going a lot of experimentation and changes just to gain the customers' attention and create an impression that will create a special space for the brand in the customers' psyche. We see changes in advertising photography, in the kind of images, in layout and fonts used and many more things.
Yet another trend that we see in today's ads – is interactivity. More and more companies are coming with ads that require the readers to do something in order to communicate back. This trend is visible more in the online ads than in the print media. Sometimes the ads are fun and are meant purely for entertainment of the readers. While sometimes the ads communicate a benefit which can be availed by filling up a form or completing a questionnaire.
We see changing trends in layout and size of advertisements. Both in print media as well as online media, advertisers are experimenting with sizes and layouts in order to catch the attention of the readers. Of course, the layout of both the kinds of media are different and they are defined separately from each other.
The fonts and font size are also undergoing a lot of experimentation. Advertising professionals are using different fonts to gain the attention of the audience. For instance, the online advertisements have seen a major shift from the usage of serif fonts to sans-serif fonts in the advertisements. Again the usage of fonts and the size depends on the Advertising photography and the pictures used in the ad.
Here are some links to some advertising ideas:
http://www.john-turner.co.uk/main.cfm?pageid=FolioViewCat&catID=11
http://www.sitepoint.com/article/top-trends-online-ad-design/
Melanie
Yet another trend that we see in today's ads – is interactivity. More and more companies are coming with ads that require the readers to do something in order to communicate back. This trend is visible more in the online ads than in the print media. Sometimes the ads are fun and are meant purely for entertainment of the readers. While sometimes the ads communicate a benefit which can be availed by filling up a form or completing a questionnaire.
We see changing trends in layout and size of advertisements. Both in print media as well as online media, advertisers are experimenting with sizes and layouts in order to catch the attention of the readers. Of course, the layout of both the kinds of media are different and they are defined separately from each other.
The fonts and font size are also undergoing a lot of experimentation. Advertising professionals are using different fonts to gain the attention of the audience. For instance, the online advertisements have seen a major shift from the usage of serif fonts to sans-serif fonts in the advertisements. Again the usage of fonts and the size depends on the Advertising photography and the pictures used in the ad.
Here are some links to some advertising ideas:
http://www.john-turner.co.uk/main.cfm?pageid=FolioViewCat&catID=11
http://www.sitepoint.com/article/top-trends-online-ad-design/
Melanie
Wednesday, May 27, 2009
Cheeky Billboards
NSW had a cheeky campaign promoting tourism for northern NSW in Feb and March this year. They placed a billboard at the Goldcoast airport which stated 'the only high rises you'll see. turn right for the NSW North Coast' with an image of mount warning. See the link below to view the billboard. Maybe a similar version could be placed at Brisbane airport or in Northern NSW to continue north.
Mel
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib65/090213_GoldCoastAirport_TNSWPartnership.pdf
Mel
http://corporate.tourism.nsw.gov.au/Sites/SiteID6/objLib65/090213_GoldCoastAirport_TNSWPartnership.pdf
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