Suuup - DISCLAIMER!!
BM Group: We have decided that we are only going to produce the following images and they will/can be used across all mediums. This is to help bring the campaign together and more in sync (most campaigns only use 2 - 3 types each focusing on the same theme, not 10 images to cover each demographic (we have reduced your sub demo's of (working parents, working in city, singles, teens and simplified it to Seniors (slightly more PC than pensioners), Youth and Families).
Tech Trends: We have come up with the concepts, however we think we may need to shoot some of them differently to apply to each medium (ie a poster is a different size to a web banner) would you please be able to help us out by suggesting ways in which we can produce the same images to fit each of the mediums. We are pretty positive that this can be achieved. - Or link if you have already written abot it just to keep it in place.
:-D
Seniors (Traditional)
IMAGE: Back of an old person sitting on a deck chair on the beach or picnic chair at hinterland with freaking sweet lighting (ie warm/sunsetty/afternoon). The view that the people are looking at will be the beach/bushland.
MOOD: calm/relaxing
PROMOTING: Hinterland/Beach
LOGO: wouldn't you be sitting here/relaxing here/checking out this sweet ass view (needs tweaking hah) - BM GROUP PLEASE RESPOND
Seniors (Active)
IMAGE: A senior couple each lying on a surfboard in shallow water (attending a surfing/board rider lesson instructor is looking on enthusiastically, guiding them). Both of them looking at each other lovingly with huge smiles on their faces.
PROMOTING: beach/activities for more active seniors
LOGO: COME AND FALL IN LOVE ALL OVER AGAIN...THE GOLD COAST!
For posters, this could be placed on the back of chairs in buses, trains etc.
_____
Youth
IMAGE: Combine two images into one medium - imagine those hologram type images where the angles you view it changes the image..
Image One (watersports): back of guy one hand on jetski/wakeboard and other arm up in the air
Image Two (nightlife): same guy/posE but change background to a club/bar scene
Image One (watersports): Girl on a board in a barrell/tube with hand out touching wave changing to dancing/spinning around a club wih arm out. **BEN FROM TECH TRENDS, WOULD APPRECIATE A COMMENT ON HOW BEST/IF POSSIBLE TO DO THESE IMAGES)
MOOD: fun, bright, energetic
PROMOTING: Watersports/Nightlife
LOGO: BM GROUP PLEASE RESPOND WITH A SUITABLE TEXT/SLOGAN FOR THIS IMAGE(S)
_____
Families (TECH TRENDS - please comment on this image in relation to water proof equipment etc)
IMAGE: family (2 parents/one child) on the beach parents swinging child between them, (we have added the feature of the family pet (in this case a dog) to appeal to a broader family sensibility). (early morning lighting, (flash as fill **tech group comments?)) - image taken from dog's eye level (candid feel) running towards family so we see the family's happy faces. Dog will be coming out of ocean shaking water off (image can show water splaying everywhere). Natural background (excluding buildings)
MOOD: playful, bright, fun
PROMOTING: family daytime activities
LOGO: BM GROUP PLEASE MAKE SUGGESTIONS
-
Frances, Michael, Mel Watt, Liz, Richard, Renee
:-D
Thursday, June 4, 2009
GOLD COAST ADVERT PROPOSALS
With reference to Mel's previous post and S-M clarification, please consider the following:
MEDIUM MARKET LOCATION
BILLBOARD Family/single/pensioners 2@NSW/QLD 110km zone
1@Brisbane CBD 80km zone
4 capital cities 60km
110km: Large format images with very little text incorporating some directional information ie "250km to a new backyard..."
80km: Combination of imagery with some text incorporating information about Gold Coast aiming at those who are locals or visiting tourists ie "Gold Coast A New Perspective..."
60km: Imagery+text to appeal to those in vehicles who have time to 'think' about the Gold Coast ie"Jim Brown 46yrs, Eagle Heights walking through his favourite tourist attraction..."
BUILDING WRAPS Singles/family Melbourne CBD 10 stories
Melbourne in itself has inconsistent weather which mainly includes extreme colds and heat. Imagery could focus on sunshine, water, blue skys etc to aim for the emotional side of a holiday and consistent weather. adpHence Wraps as outlined by Technology group would look impressive with this coloured imagery ie "Perfection is only the beginning..."
Could Imaging colleagues please comment on other mediums including Posters and Multimedia.
KylieB
MEDIUM MARKET LOCATION
BILLBOARD Family/single/pensioners 2@NSW/QLD 110km zone
1@Brisbane CBD 80km zone
4 capital cities 60km
110km: Large format images with very little text incorporating some directional information ie "250km to a new backyard..."
80km: Combination of imagery with some text incorporating information about Gold Coast aiming at those who are locals or visiting tourists ie "Gold Coast A New Perspective..."
60km: Imagery+text to appeal to those in vehicles who have time to 'think' about the Gold Coast ie"Jim Brown 46yrs, Eagle Heights walking through his favourite tourist attraction..."
BUILDING WRAPS Singles/family Melbourne CBD 10 stories
Melbourne in itself has inconsistent weather which mainly includes extreme colds and heat. Imagery could focus on sunshine, water, blue skys etc to aim for the emotional side of a holiday and consistent weather. adpHence Wraps as outlined by Technology group would look impressive with this coloured imagery ie "Perfection is only the beginning..."
Could Imaging colleagues please comment on other mediums including Posters and Multimedia.
KylieB
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