GOLD COAST ADVERT PROPOSALS

With reference to Mel's previous post and S-M clarification, please consider the following:

MEDIUM MARKET LOCATION

BILLBOARD Family/single/pensioners 2@NSW/QLD 110km zone
1@Brisbane CBD 80km zone
4 capital cities 60km

110km: Large format images with very little text incorporating some directional information ie "250km to a new backyard..."
80km: Combination of imagery with some text incorporating information about Gold Coast aiming at those who are locals or visiting tourists ie "Gold Coast A New Perspective..."
60km: Imagery+text to appeal to those in vehicles who have time to 'think' about the Gold Coast ie"Jim Brown 46yrs, Eagle Heights walking through his favourite tourist attraction..."

BUILDING WRAPS Singles/family Melbourne CBD 10 stories

Melbourne in itself has inconsistent weather which mainly includes extreme colds and heat. Imagery could focus on sunshine, water, blue skys etc to aim for the emotional side of a holiday and consistent weather. adpHence Wraps as outlined by Technology group would look impressive with this coloured imagery ie "Perfection is only the beginning..."

Could Imaging colleagues please comment on other mediums including Posters and Multimedia.

KylieB