We intially discussed the mediums we would use to promote our images although B&M are yet to confirm exactly locations and particular advertising mediums. Our thoughts included:
1. Billboards (also incorporting 3d/interactive billboards)
2. Family/kids magazines or brochures
3. E-toll environments
4. Internet/tv
5. Buildings/bus shelters
Without knowing exactly our demographics or market, we discussed the following concepts:
1. Images which could be seen on billboards focusing on the locals of the Gold Coast and selling their environments to interstate tourists. Images of a real local stating their name, age, suburb etc for example their image with the background of the Hinterland with text stating "this is my backyard, why dont you come and see it?.... Refer previous post for further
2. Projector image, large format which would be located in a busy mall environment. People walking towards a large projector where the see themselves walking into a Gold Coast environment such as a beach or bush. Emotions evoked by the feeling of really being there
3. Posters etc where the image is taken from inside a vehicle where people are looking ahead through the car and you can see other vehicles outside but the images of the rear mirror and side mirrors show gold coast environments
4. 3d interactive images where you virtually walk through the image but in a more closed environment such as a conference etc
5. In reference to cheeky billboards, you could use directional images that state 'come this way' with an image of a person close up with their arm pointing behind them towards the gold coast beach or hinterland.
6. Monochrome and colour image side by side as per previous blog 'Happiness in the backyard'.
On confirmation of demographics and marketing locations we will clarify our concepts further to match appropiately.
Cheerio for now
Subscribe to:
Post Comments (Atom)
Great ideas and feedback for the b&m group - thanks
ReplyDeletePlease refer to the campaign medium refinements posted by Nicole from B&M. As there is little time left to finalise ideas maybe the use of the word 'could' can be reduced to 'should' with some justification behind it or graphical examples. Look forward to seeing concepts posted now that match clarified marketing details.
ReplyDeleteOwyn
In response to B&M's proposed mediums, I believe we stick to the image concept for billboards as suggested above i.e. 'this is my backyard, why don't you come and see it' and 'come this way'. These could be used for building wraps as well. For the posters, we could extend the above concept of images inside the vehicle to buses, taxis etc. One other concept should be used for the back of seats on buses would be an image of the back of a person in a deck chair sitting on the beach i.e. instead of looking at the back of the person in a bus seat its the back of a person on a chair on the beach or picnic chair in the park. For the web banners, the monochrome and colour image side by side should be used.
ReplyDeleteMel Watt