Ever heard the saying: "Happiness is in your own backyard?"... Well it could be said that this is true now more than ever before..Given the current uncertain financial times, there has never been a better time to explore and discover the amazing view of happiness that is right here in our very own Gold Coast! Come meet the locals, whose everday reality is right here on Queenslands Tropical Gold Coast.
In response to the Brief, I would envisage the following Image Concept for this advertising campaign.
Using one large formatted (size/format yet to be confirmed with marketing) Monochrome Image, of a Gold Coast local, who's "backyard" consists of the beautiful hinterland..This B&W image would portray the local standing in front of the hinterland, looking very relaxed and laid back in shorts and tshirt, with a caption in white text saying "Wake up to Happiness in your own Backyard, Just like me"! with another Image beside this one, as a vibrant colour Image of a beachfront backdrop being the second Local residents "backyard"...perhaps with a Mother & Daughter ready for a swim, with the slogan, "Our happiness is right here in our own backyard, why not make it yours?!" What are you waiting for Australia?! Possibly using both Images within the same frame as a contrast between the mono and colour Image.
What do you think guys?? can anyone find an Image example for this??
Posted by Michael 26/05/2009
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I love the thought gone into your concept Michael and I will put it to our team techtrends to research the camera needed for the proposed concept. I think the idea of possible using both images within the same frame to set contrast between the b&w and colour image sounds great, as your eye would be drawn to the large colour backdrop - the goldcoast - behind the character in the scene.
ReplyDeleteI remember talking in class about a campaign that your team read up on that was quite controversal using a cross in it? I went back through your blog to find it however couldn't. Do you still have that article/blog somewhere? Without reading it I may be completly off track but maybe some how we could work the same concept as they did? by using something that is uniquely linked to the Gold Coast.
Just an idea is all, but I would really like to revist the article if you have it somewhere.
Thanks
Amanda
I like this concept for larger mediums, such as billboards and building wraps (see tech trends), not so much for the smaller scale stuff as a lot of copy text involved. Wondering if images featuring both panchromatic and monochromatic will cause drama with printers ?
ReplyDeleteOwyn