A new trend in fashion photography that has developed over the last year, is the use of various hues in the image. Some images include added hues in the background only and others include the model and background as pictured right by photographer Matt Sundin (Based in New York). It looks like Matt Sundin aims to achieve this in-camera (i'm assuming using gels over flash lights or is there another way?) giving a more richer moodier feeling where as other photographers like duo photographers Sofia Sanchez and Mauro Mongiello (From Argentina based in Paris), add the hues in post production using layers and filters.Check out http://www.emsfilm.com/ (for Matt Sundin) and http://sofiamauro.com/ to compare and let us know which style you prefer and why.
Other photographers to review are http://www.paoloroversi.com/ and http://www.marissakaiser.com/ (view girl musicians in her fashion folio which was recently featured in Oyster Magazine). Marissa Kaiser added hues look softer than Sofia and Mauro's but I'm not sure if they have been added in-camera. Let me know if anyone can tell. Mel Watt
Reviewed both SUNDIN and SOFIA & MAURO. Sundin's images appear to be a lot softer and more dreamy and the use of flowing fabric creates movement and interest. On the other hand S&M have a brighter approach and reminds me very much of a 'hollywood' influence. Images are bold and creative but also somewhat repetitive in some formats which obviously contributes to the purpose ie commercial.
ReplyDeleteI personally prefer Sundin although I can appreciate the creativity of all photographers. Kylie B
I agree with Kylie that Matt Sundin has a dreamy approach. I also think his work is more arty. Whereas Sofia & Mauros' work is alot more subtle with the use of hues and is much more typically commercial.
ReplyDeleteI prefer Sofia & Mauro because the colours are brighter, happier and a lot less moody and cold like Matts' work.
I also had a look at Marissa Kaisers website and thought that the use of hues in her photography work better than the others. I like how she has used warm colours to suit the models and I like the misty feel it gives to the image.
Nicole